The brief
Showcase, in a short advertising pre-roll format, “Jour de Play” — Arte's current-affairs show on Twitch, and its many guests.
WITH ZERATOR · BAGHERA · SYLVQIN · …
The potion
I set out to keep the graphic, gaming-driven world of Twitch while respecting Arte's brand guidelines: retaining an institutional tone with a gaming twist, in order to reach a gamer audience.