The brief
Create branding and a video jingle for an AXA event: designing every element — name lower thirds, standby screens — in a panoramic 9600 × 1080 format.
The potion
On this kind of project, rich in elements and constraints, I work from the client's references and intentions. Given the variety of formats, the challenge is to adapt as widely as possible: I think in terms of format right from the design stage, to be as efficient as I can.