The brief
Work across several formats highlighting the different ways professionals use the FREE NOW app, with international adaptations.
The alchemy
On this type of project I work closely with marketing teams to respect the client's brand guidelines, while staying attentive in order to deliver the most fitting video. Rigour is essential: the videos have to be adapted into several languages for international release. I always go through a storyboard approval stage, which gives the client the full picture before production begins.